The most important thing in packaging design is the customer. The customer needs things to be easy. When designing Franki's packaging, we created a different colour for each period cup size. This helps the customer to easily differentiate between Mini, Midi & Maxi.
We also designed a brand pattern, which is consistent throughout the packaging. The different colours used with the pattern on the packaging makes the brand POP.
Bringing it back to the customer again - seeing this packaging on the shelves, with the bright, fun colour palette, will really catch their eye. They won't just see one colour, they will see them all!