+ why is a marketing strategy important?
Let's start with the basics.
So many people get started in business not realising how important a marketing strategy can be. You may have the best, most unique business idea, be solving a huge problem for your target market, and have excellent branding... but nobody is going to know about it without an effective strategy.
A successful marketing strategy does not look the same for every business. In fact, no size fits all when it comes to this work. Because what you sell, who your customer is, what problem you're solving, and how you sell that, is unique to you.
It's not all about instagram giveaways, facebook ads and some google adwords. It's so much more than that! A lot of what comes under a marketing strategy isn't even converting - it's just awareness. You can try and do it all yourself - or put all of your efforts into one channel - and we won't judge you for that.
Or you can trust in a team to do a full level strategy for you.
Note: we won't hold you to hiring us to implement it all... in fact, we think some things are done better by a person in house.
+ What does getting a marketing strategy with The Renew Room look like?
All of our marketing strategies start with a Discovery Workshop. Whether you're just starting, or an established company, we need to deep dive into WHO you are, what your unique selling points are and WHY people should choose you over your competitors.
You may know everything about your business - but we cannot provide you an insightful marketing strategy until we get to know your brand almost as well as you do. We then use the insights from our workshop to research the best form of advertising platforms for you to use to reach your business goals.
From there, we set up tiers of strategy which will include out of the box thinking and creative campaigns to help you stand out from the crowd and work with you to ensure we get the best exposure with your budget.
+ So... how many sales can you guarantee?
If you don't have a sales process in place to convert customers that come through marketing channels, they're almost null and void. Our job is to alleviate time pressure, bring you quality leads and keep your audience engaged. Working together is the way to do it.
A common misconception is that marketing will do it all - and you don't have to do anything. As much as we'd love to promise you that we can secure you 100% of sales - it's just not realistic.
If we work with you ongoing, we provide detailed reports so we can get an understanding of where our money is being best spent - and can optimise our strategy for higher conversions. However, there's no quick fire way to get sales from a marketing plan - and we are NOT in the business of promising X sales without seeing some raw data first!
Here's what one of our valued clients had to say about working with us:
"I’ve been in business for over 40 years and I’ve dealt with a lot of agencies, PR people and advertising departments.
Some have been large and often impersonal and some have been aloof and somewhat detached from the world most of us live in.
And then there is The Renew Room. What a breath of fresh air!
If you’re looking for a small, energetic, engaged team to look after your brand in the complex world of Media and Social Media then look no further."
Col & Deb