+ Creating a website design for a gym is amazing if you have the imagery. You are able to showcase what the space looks like day-to-day, the people that make up the gym & the passion that comes out on that gym floor. With the imagery that we were provided we were able to showcase exactly what Empire lives & breathes, giving the whole website a sense of realism.
We wanted to stay on brand to Empire too, and keep the core focus on the community. We also wanted it to be easy to navigate and be user friendly for people checking them out for the first time. Through the use of block colouring with the black, red & white - we were able to keep things simple, punchy and straight to the point.