+ website design

+ Nestled behind our favourite Cafe in South Auckland (The Alexander). Empire Training Box is an incredible gym in the heart of Otara. Recently winning the second fittest gym in all of Aotearoa, this small gym is not just a community, they're a family.

When working on this website, we wanted to bring community & whanau into it, while still maintaining a professional feel. With the use of block colouring & great imagery we were able to achieve this. We love what Empire stands for, making this one of our favourite websites that we've worked on to date.

The finished product speaks for itself...

+ theme & style

+ Creating a website design for a gym is amazing if you have the imagery. You are able to showcase what the space looks like day-to-day, the people that make up the gym & the passion that comes out on that gym floor. With the imagery that we were provided we were able to showcase exactly what Empire lives & breathes, giving the whole website a sense of realism.

We wanted to stay on brand to Empire too, and keep the core focus on the community. We also wanted it to be easy to navigate and be user friendly for people checking them out for the first time. Through the use of block colouring with the black, red & white - we were able to keep things simple, punchy and straight to the point. 

+ zen planner

Empire uses the Zen Planner app to manage members, classes & bookings. This means that people can "book their free trial" directly in the Zen Planner app - making it a seamless user experience. 

With the Timetable page, we embedded the timetable from the Zen Planner app. This means that when classes are cancelled, rescheduled or changed, the team only need to focus on updating their Zen Planner app, and the changes will be made automatically. The code also allows for people to click on a class and book right there on the website - another tick for UX (User Experience) - both for the client and the customer.

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+ want to be friends?

Whether you're looking to re-fresh your existing business, or start a new one (or just think we're rad), fill in our contact form today. Or just simply flick us an email: hello@therenewroom.co.nz


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