The team at Whakaata Māori put on a huge campaign for this fundraiser relief concert.
Not only was the concert live to attend at Parr's Park, West Auckland, it was also live streamed on MĀORI+ (Whakaata Māori's streaming platform), TVNZ on demand, TV2, RNZ, nzherald.co.nz - so the reach was huge!
The digital reach was just as big, with an 8 hour TikTok live on the day streaming to Australia & New Zealand - giving people access wherever they were.
Claire was supporting the team backstage on the day, monitoring TikTok live stream, sharing reel's and imagery on the day - so didn't get much of the live action! But, Beka was live streaming from her home in Queenstown!
It was really awesome to see Beka's creative with the artist collage image, along with Ariki's logo & pattern come together!