One of the biggest challenges Mike faced when getting leads, was that the first couple of calls was just going through the nuts and bolts of who IGL actually is, the mahi they do, and how they can help.
One of the goals of this process was to move the audience through an email journey, with email automations set up, to deliver more information about IGL. Once leads had reached the end of our journey, and engaged with our emails over a few weeks, the IGL team get handed the lead to follow up directly.
This way when it came to kanohi ki te kanohi korero, they were prequalified and further down the funnel.
Each month we also provided detailed reports with all campaign and website data and also the email contacts to follow up. We use a program to collate all data, so the dashboards shared with the team have all relevant information in one place.