Lead forms are extremely important for lead generation because they are the final stop before the conversion or the goal. In this case, capturing information so they can be sent a function pack & then be contacted. Don't be mistaken; the entire landing page experience is also very important.
In our case, we promised they would get a downloadable version of the function pack - so we made sure that's what they got.
Why lead forms are important:
- They increase conversion rates.
- They collect higher-quality leads, and
- The also ultimately close more sales in the process.
The questions that are in your form are likely to change, depending on the type of the product or service you want to advertise. Choosing the right questions will help better qualify your leads and reach your business goals.
In this case, we wanted to make sure we had a contact email or number, what date they want the event, and also for how many people. This meant that when contacting the potential customer, the client wasn't going in blind - they could prepare costings & information making for an easier conversion.